🎢 Pleasurewood Hills Sold to Premier Attractions
Big news from the UK theme park world — Pleasurewood Hills in Lowestoft has officially been sold to Premier Attractions, marking the beginning of a new era for the long-running seaside theme park.
For decades, Pleasurewood Hills has been a classic East Anglian family attraction, pulling in visitors from across Suffolk, Norfolk and beyond. With new ownership now in place, fans of the park are understandably asking the big question:
What happens next?
A New Chapter for the Suffolk Theme Park
Premier Attractions has confirmed it has acquired Pleasurewood Hills, taking over operations of the park located just outside Lowestoft.
The company already operates attractions within the UK leisure industry and says it intends to invest in and develop the park, ensuring it continues to attract families and thrill-seekers for years to come.
Ownership changes in the theme park industry often signal fresh investment, new rides, and improvements, so visitors will be watching closely to see what plans emerge over the next few seasons.
For now though, the message is clear:
Pleasurewood Hills is staying open and entering a new phase.
🎢 The Park’s Signature Thrill Ride
Wipeout
One ride that immediately comes to mind when people think about Pleasurewood Hills is Wipeout, the park’s towering steel roller coaster that dominates the skyline.
Ride Statistics
Manufacturer: Vekoma
Height: 120 ft (36.5 m)
Top Speed: 50 mph (80 km/h)
Track Length: 935 ft (285 m)
Ride Type: Boomerang Coaster
Opened at Pleasurewood Hills: 2007
Wipeout delivers the classic boomerang coaster experience. Riders are pulled backwards up the lift hill before plunging forward through loops and inversions — then doing the entire ride again in reverse.
It remains the park’s biggest adrenaline attraction.
🎟 Ticket Prices (2026)
Visitors heading to Pleasurewood Hills can expect approximately:
Adult Day Ticket: £30–£35
Child Ticket: £25–£30
Family Tickets: Discounted bundles often available online
Booking online in advance usually offers the best value.
What This Means for the Future
The UK theme park landscape is highly competitive, with major destinations drawing the headlines. Regional parks like Pleasurewood Hills rely on continued investment and creative planning to stay fresh and attract new visitors.
New ownership could mean:
• ride refurbishments
• park upgrades
• new attractions
• expanded entertainment offerings
If Premier Attractions commits to long-term development, Pleasurewood Hills could see a significant resurgence in the coming years.
The Bottom Line
Theme parks rarely stay the same forever. They evolve, reinvent themselves, and sometimes surprise everyone with a comeback story.
With Premier Attractions now at the helm, Pleasurewood Hills may be about to enter one of the most interesting chapters in its history.
And for UK theme park fans, that’s definitely something worth watching. 🎢